In late of 2024, I was approached by a good friend of mine, the owner of Jelly Roll Social Club to assist in designing social media marketing materials and barber decoration stickers for her barber pop up at Soho KL, Solaris Mont Kiara, Kuala Lumpur . The existing mascot was designed by their previous designer, so I was given the task to design closely according to their current brand identity.

We wanted Jelly Roll Social Club to give their customers the feeling of being transported to American barbers in the 50's and 60's.

Window stickers were inspired by how barbers would advertise their services. Jelly Roll Social Club's mascot cheekily peeking by the main window, main barber services by the side windows.

The Jelly Roll Social Club project allowed me to have fun with mascot placements, typography and mixing around American neo-traditional and modern minimalism designs into one.